4 Ways Having A Blog Can Help Your Business
Blogging is more important than ever for your business. With almost 4 billion people worldwide currently connected to the internet (source: Statista.com), there has never been a better time for businesses to include blogging in their marketing strategy.
The early days of blogging were just a way for individuals to express their opinions. But today, brands use blogs to grow their businesses and expand their reach. B2B marketers that use blogs get 67% more leads than those that do not. (source: Hubspot)
So, is it worth having a blog for your business? The short answer is a resounding YES! The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth.
Blogging for your small business on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers. Let’s dig into how a blog can help drive web traffic into your business.
It Helps Drive Traffic To Your Website
Who doesn’t want more people to see their website?!? I mean, isn’t that the point. But your potential customers are only going to find you if they know you exist, you pay for ads targeted at them, or you show up in search engine results.
That last one is the key. By having a blog on your website, you have a place you can add additional keywords and can be updated consistently. Both of these things will take your website higher in search results and will allow potential customers to find you easier.
You Can Repurpose Blog Content For Social Media
Creating content for your business’s social media is easily a full-time job all in itself. Every time you create a new post, you're creating content that you can share on all your social networks (Twitter, LinkedIn, Facebook, Pinterest, etc.) but also that your followers can also share with their networks. This will help expose your business to a new audience that may not know you yet.
Blog content can also keep your social media presence consistent. Instead of always creating new content for social media, your blog can serve as that repository of content. You will be strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. It’s quite a whammy!
It Helps Convert Traffic Into Leads
Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads. Each and every blog post that you create for your website can act as a Call-To-Action for your customers.
If you target your blog topics to address problems your customers have, your products or services can be the solution. It’s that easy! Just add that Call-To-Action at the end of any blog post you want and you now have another opportunity to convert your traffic into leads.
It Drives Long-Term Results
I find that the best business blogs answer common questions their readers and customers may have. If you are consistently creating valuable content or articles for your target audience, it'll establish you as an industry leader or authority in their eyes.
There are so many voices on the Internet. It can be hard to distinguish yourself from your competitors. But if you are seen as an authority or expert in your field, a field in which your customers need answers, you will be the one they follow, trust and buy from.
Do you need help starting a blog, keeping your blog going, or converting your blog into usable social media content? I can definitely help. Let’s set up a 30-minute Discovery Call and chat about what your needs are.
