Why You Should Be Using Flodesk For Your Email Marketing

I’ve been using email marketing services for years. My adventures started in 2012 when I opened a brick-and-mortar business and started using Constant Contact. At first, I was creating very basic subscriber emails, but as my business grew and even when I transitioned businesses, I needed more from my email platform.

I then signed up for Convertkit and I have to say it’s just downright ugly and not very easy to use. Then there was Mailchimp, where I tried to create automation to grow my business and keep prospective customers engaged. Although Mailchimp was user-friendly, I didn’t find it was able to provide particularly compelling designs to draw customers in.

Then a friend recommended Flodesk, an email marketing program developed in 2019 by two entrepreneurial women. Since I wasn’t in love with anything I’d tried so far, I figured I’d give it a try.  I have to say, if you’re looking for a user-friendly email marketing platform that lets you produce stunning emails using curated templates that suit every imaginable business, you will love Flodesk. 

The system itself is simple to use, intuitive, and organized. With Flodesk, you can send out beautiful, high conversion emails with just a click of a button. You can also use Flodesk to track your marketing campaign, build workflows, and grow your email list in a fast and organized way. 

Still not convinced?

Here are just some of the many reasons why we think Flodesk is the best email marketing platform for your business:

Clean & Simple Interface

The Flodesk dashboard is clean, simple, and easy to manage. You can quickly access emails sent, active forms, workflows, and the audience you want receiving your emails.

One of my favorite parts of Flodesk is that you can quickly toggle between various email templates and then select the right one for the task in front of you, or duplicate an old email. Simply label the template you’ve created, and duplicate and modify as you go. 

You can also sort your emails by date sent, date created or in alphabetical order all on the home page. It is also very easy to see open and click rate analytics for each email you’ve sent all from the home screen.

Analytics & Reporting

As I just mentioned, there are quick and easy ways to see basic analytics in Flodesk, but they also have more in-depth reporting you can dive into to find out loads of information about the behavior of your subscribers.

Similar to other email marketing services, Flodesk shows you how many emails were sent, how many were successfully delivered. It also allows you to take a look even further into subscriber behavior showing mobile vs desktop preferences, so you can optimize your layouts for each platform. It also breaks down how many unique opens and clicks each email had.

Time Efficient

Most of us are solopreneurs or work in small teams, which basically means wearing many hats and stretching ourselves super-thin across everything we do.

That being said, we don't have spare time, nor a big marketing and design team behind us.

Frankly, we don’t have hours to mess around with complex interfaces, coding eye-popping designs, or create new visual assets and the like. Flodesk does a lot of the legwork for us, so you can worry about what actually goes into your emails instead.

Beautiful Design

Let’s be honest, as everyday consumers, we are suckers for a sleek-looking, creative email that stands out from the thousands that hit our inboxes each week. Flodesk templates are beautiful - plain and simple. They're on-trend, intuitive, and simple to use. They're also customizable so you can load your brand fonts and colors and tailor them to suit your needs.

Major design changes with other email marketing tools involve custom CSS, Flodesk's designs are beautiful just the way they are. An email that's easy on the eye goes a long way to helping get customer engagement. 

I use Flodesk for my business and I love it. I recommend it to all my clients or anyone that asks. And if you want to try it out too, Flodesk offers a free month as a trial, and then it’s $39 per month after that no matter how large your subscription list grows.

Even better, use this LINK and get $20 off, forever.  Yup, you’ll get Flodesk for $19 every month, forever, no matter how large your subscription list grows. That’s far cheaper than other marketing tools, especially at higher subscription levels. So get excited to send out your emails again!