Making The Shift From Growing To Scaling
Even as a service provider, working on your own - without a team, systems are what will allow you to scale. They’ll help you handle a higher volume of clients, generate more revenue with less work, and ultimately build more freedom into your business.
In the early stages of your business, you’re likely doing it all on your own.
Creating and refining your core offer
Generating leads
On-boarding clients
Developing processes that work for you
And this is a fantastic place to start. But it’s what will lead to sustainable scaling. If you want to get to the next level, you have to change gears and shift your operations by implementing airtight systems.
I know many service providers may think that they only need solid systems once they’re ready to bring on a team or hit a certain revenue goal. But in fact, it’s your systems that will allow you to get to that point.
Systems improve your workflow, foster a better client experience, and allow you to automate many of the processes you might be doing manually, which will in turn allow you to:
Increase prices while remaining competitive on the market
If you increase your prices too soon, without processes in place, you risk not being able to live up to the reputation of having a price you are now charging. The clients you are attracting at the higher price have higher expectations, as they should. You need to be ready to meet those expectations and exceed them.
Achieve consistent revenue with a solid client base
This ties into exceeding your clients expectations. Your clients will feel more like they, or their business, can’t live without you. So they will stick around longer, and consistently pay you for your exceptional services.
Identify specifically where human support is needed and prepare to bring on a team
You will more easily be able to see what needs a little human touch and what can easily be automated. Figuring this crucial distinction while identifying the specifics about what you will need a new hire to accomplish will save you loads of time and money. This, in turn, will help you hire better candidates because you will know exactly what it is you need completed to make your business run smoothly.
I systematized my business long before hiring a team, because the systems I put in place are the exact reason I was even able to hire a team.
Scale is not necessarily just about hiring, diversifying your product suite or creating more offers - it’s about having the systems in place to support that growth first.
